ICO to call on G7 countries to tackle cookie pop-ups challenge

The UK Information Commissioner’s Office (ICO) will today call on fellow G7 data protection and privacy authorities to work together to overhaul cookie consent pop-ups, so people’s privacy is more meaningfully protected and businesses can provide a better web browsing experience. Chairing the meeting, Information Commissioner Elizabeth Denham will virtually meet the G7 authorities on 7-8 September. At the meeting, she will present an idea on how to improve the current cookie consent mechanism, making web browsing smoother and more business friendly while better protecting personal data. Currently many people…