Crypto Exchange ShapeShift Is Moving Away From Its No-Account Model

Cryptocurrency exchange ShapeShift has launched a new membership program that will eventually become mandatory for its users. Positioned as a loyalty program, the initiative will see the startup offer a range of benefits while also moving to start collecting some personal information from its users, essentially forming a pivot away from its “exchange without accounts” model. In the blog post, CEO Erik Voorhees wrote that “that last detail sucks” in reference to the plan to make the membership program mandatory, which will take place sometime later this year. Nothing that…