Tag: Photographers

NFTs are changing the way photographers create and market content

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Since their explosion last year, nonfungible tokens (NFTs) have shown their appeal to collectors, investors and traders alike. They have especially gained attention in the art world, where an item’s provenance is everything, and owning the official, unique version of an item is much more valuable than a copy or duplicate. Some have postulated that artists creating and storing pieces on-chain can use the technology as proof of ownership for popular art forms. Among the various artforms to take advantage of NFTs, photography has also found its place, but what…

Stock Photo Marketplace Connects Photographers With Customers Directly Via Blockchain

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A blockchain-driven, curated stock photography marketplace is helping artists increase their earnings — by giving them the chance to connect with their buyers directly. Wemark believes the current, centrally controlled nature of the industry disadvantages photographers. The company claims major agencies can take up to 85 percent of the revenue that’s generated when one of their images is sold — and, as a result, it can be hard for even professionals to make a living. Shutterstock now has over 200 million images in their collection, and it became extremely difficult…