NFTs “can be a storytelling mechanism because of the metadata you can put in it that can be branded. It can have a rarity curve that gives you all of the surface areas for storytelling and brand building. But because it’s collectible there is a digital asset that can also form a sense of identity, you can get community and you can also get utility out of it,” Brotman told CoinDesk. In Aug. 2021, Brotman and Sack co-founded Forum3, a Web3 loyalty startup to advise retailers.
Related posts
-
Web3 Markets in Infancy, Viewed as ‘Lottery’ by Investors, Says Finance Veteran
Web3 markets remain in their early stages, with many... -
Classic Games Meet Web3: Snake on Solana
Join Regina as she explores SOL Arena, a new... -
Brazillian Central Bank Invites New Participants to CBDC Pilot Program
The Brazilian Central Bank is opening the drex CBDC...