NFTs “can be a storytelling mechanism because of the metadata you can put in it that can be branded. It can have a rarity curve that gives you all of the surface areas for storytelling and brand building. But because it’s collectible there is a digital asset that can also form a sense of identity, you can get community and you can also get utility out of it,” Brotman told CoinDesk. In Aug. 2021, Brotman and Sack co-founded Forum3, a Web3 loyalty startup to advise retailers.
Adam Brotman & Starbucks Web3 Loyalty Program – Most Influential 2022
