Sales of Rolls-Royce luxury cars for 2022 surpassed 6,000 units, trumping 2021’s commendable feat of 5,586.
Rolls-Royce recently revealed record annual sales and a strong order book spearheaded by buyers from the Middle East in 2022. According to the luxury automobile maker, it sold 6,021 cars last year for the first time in its 118-year history. This remarkable feat also represents a sizable 8% rise in sales volume from the 5,586 vehicles sold in 2021. It is worth noting that 2021 was also a record year for Rolls-Royce in terms of sales volume.
Describing 2022 as a momentous year, Rolls-Royce CEO Torsten Müller-Ötvös also touched on Rolls-Royce’s inaugural fully electric model Spectre. In his own words:
“Not only did we reveal Rolls-Royce Spectre, our marque’s first ever fully-electric series model to the world, it was also the first year we ever delivered more than 6,000 cars in a single 12-month period, with strong demand across our entire product portfolio. But as a true house of luxury, sales are not our sole measure of success: we are not and never will be a volume manufacturer.”
In addition, Müller-Ötvös also commented on the luxury automaker’s bespoke, customized approach, saying:
“Bespoke is Rolls-Royce, and commissions were also at record levels last year, with our clients’ requests becoming ever more imaginative and technically demanding – a challenge we enthusiastically embrace.”
The all-electric Rolls-Royce Spectre will go on sale at the end of 2023.
Other Key Takeaways from Latest Rolls-Royce Record Sales
In addition to Middle Eastern buyers, Rolls-Royce also said other regions boosted its latest record sales volume. These include the USA, which remained its top market with around 35% of sales, Asia-Pacific, and Europe. However, the British luxury automobile brand also revealed that it experienced significant headwinds in China, its second-largest market. According to Rolls-Royce, coronavirus-related constraints led to a single-digit drop in sales across Greater China – including Hong Kong.
Despite the Chinese setback, Müller-Ötvös stressed that the growth in other regions offset this decrease. Furthermore, the Rolls-Royce chief executive also disclosed that the company still had a long order book for much of this year.
“Our order book stretches far into 2023 for all models. We haven’t seen any slowdown in orders,” said he.
Demand for all Rolls-Royce models also remains exceptionally strong in 2023 despite halting sales in Russia last February. The company pulled out of the Eastern European nation early last year following its unprovoked invasion of neighboring Ukraine. At the time, Russian-bound orders for Rolls-Royce cars made up 250 to 300 units per year.
According to Rolls-Royce, there is still a waiting list of customers willing to pay half a million euros for its cars. On average, each luxury car commands a hefty price tag of $534,000.
Rolls-Royce Reportedly Unaffected by Global Semiconductor Shortages
Currently owned by German automobile brand BMW, Rolls-Royce previously revealed that it maintained good production levels during global chip shortages. According to the Goodwood-based car manufacturer, its parent company BMW ensured a substantial supply of parts to support the production intensity.
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