Bitcoin’s X popularity grew 65% YoY in 2024

X user published over 140 million tweets mentioning Bitcoin on Elon Muskโ€™s social media network.

Crypto conversation on X increased in 2024 compared to 2023 as Bitcoin (BTC) developments dominated digital asset mindshare on the platform formerly known as X.

Posts containing โ€œBitcoinโ€ grew 65% year-over-year according to data from social listening protocol Visibrain seen by crypto.news on Boxing Day.

Posts mentioning BTC on X in 2024 | Source: Visibrain

Bitcoin mentions peaked in early 2024, coinciding with approval for spot BTC exchange-traded funds issued by the U.S. Securities and Exchange Commission. The Wall Street spot BTC ETF complex managed over $110 billion in investor assets, more than holdings attributed to BTCโ€™s creator, Satoshi Nakamoto.

BTC chatter on X retreated from January highs as the year unfolded, spiking from social sentiment lows at the $60,000 mark and the halving, a blockchain tweak that happens every four years to improve BTC scarcity.

Monthly BTC mentions via X consolidated until rallying again in November, spurred by President-elect Donald Trumpโ€™s victory and promises of turning America into the worldโ€™s crypto capital.

In early December, social media BTC discussions neared levels seen right after spot BTC ETF approval. Over 1 million X posts were published as the top cryptocurrency hit $100,000 for the first time, breaking the six-figure psychological barrier.

BTC changed hands for $95,000 a day after Christmas as the Santa Rally cooled off heading into the New Year.

Bitcoin
24-hour BTC price chart โ€“ Dec. 26 | Source: crypto.news

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