▶ Coinbase Website: Coinbase.com
▶ CEX Website: cex.io
Joseph Lubin, co-founder of a major open-source technology platform and CEO of Consensys, warns that big tech is racing to build centralized AI systems that could control humans and every system on the planet – and explains why open, decentralized architecture is the only thing standing in the way.
In this episode, he breaks down how digital banking tools are evolving, why a mass exit from legacy financial systems is coming, and how the next few years will decide whether humanity ends up free or controlled.
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DISCLAIMER
The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.
0:00 Introduction
1:55 Kast Card & Hong Kong Discussion
3:52 What It Means To Be Meta
5:35 What Does Joe Do Explained Simply
7:25 When Did Joe Realized You Can’t Trust The Current Financial System
11:53 Partnerships: @JupiterExchange @KASTxyz
12:35 What Are These Magical Things That Can Transform An Economy
14:23 How Did 9/11 Change Joe’s Relationship With Institutions
16:27 The Before & After Of Joe’s Beliefs Post 9/11
18:02 What Does This Negative Or Positive Road Depend On
21:55 Why Joe Goes To Many Crypto Conferences
23:16 How Did Joe React To Novo’s Article Comment
24:18 How Did Joe Become Fascinated With Crypto & Blockchain
31:14 Partnerships: @Ethena @sumsub
32:16 Why Joe Decided To Join Ethereum As A Co-Founder
35:03 Why Is Decentralization An Organizing Principle
39:15 Decentralizations Lack Of Direction Criticism Debunked
40:32 Explain Consensys To Your Uber Driver
42:57 Joe’s Fundamental Belief Of What Blockchain Represents
46:49 Every Innovation On Technology Brings Side Effects That Should Be Fixed
49:33 Partnerships: @Trezor @BitwiseInvest
50:17 What’s The Most Tangible Thing To Come Out Of Crypto
51:43 What Is MetaMask?
57:01 How Much Of Joe’s Life Is Lived In This New Financial System
59:50 Why Would You Borrow Against A Volatile Asset?
1:00:40 Is Self-Sovereignty A Good Or Bad Thing
1:05:57 Joe’s Response To People Who Claim Self-Custody Is Too Risky
1:06:36 What Could Easier Self-Custody Look Like?
1:08:32 Joe’s Relationship With Money
1:09:28 How Will People Interact With Money In The Next 10 Years
1:12:28 Closing Thoughts
▶ Coinbase Website: Coinbase.com
▶ CEX Website: cex.io
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