Why the digital wallet is the new marketing gold

The marketing landscape has shifted in the past few years and is ready for upheaval in the coming few years. Stringent regulations, the retirement of third-party cookies, privacy-conscious Gen Z, etc., will increase customer acquisition costs (CAC). The average CMO will likely shift dollars to pay a premium for higher-quality, zero-party data and to drive higher consumer engagement.  Amid this evolution, Web3 emerges as a beacon of possibility for the cookie-less internet. The killer application will be the user-owned digital wallet which can reconfigure consumer-brand relationships with an emphasis on…

BlackRock denies buying crypto trading platform Voyager Digital

After rumors surfaced suggesting that BlackRock, the largest asset management firm, is poised to acquire Voyager Digital, crypto.news confirmed that the deal was fabricated. When crypto.news reached out to BlackRock to confirm the veracity of the alleged buyout, Carolyn Vadino, the firm’s managing director of corporate communication, categorically confirmed that the press release was false. According to Chinese crypto reporter Colin Wu, these rumors propagated as ‘news’ were likely intended to artificially inflate Voyager’s native token (VGX), a tactic known as ‘pumping.’  This misinformation was published as paid content on…

1 in 4 investment firms assign senior execs to digital assets: Report

An increasing number of investment firms in the United States and Europe are appointing senior executives to lead digital asset investment strategies, based on the findings of a market intelligence firm. According to a recent Amberdata report titled ‘Digital Assets: Managers’ Data Infrastructure Fuel,’ 24% of asset management firms have adopted a digital assets strategy, with an extra 13% planning to do so in the next two years. “These roles are being staffed up, with almost a quarter of firms with a senior role dedicated to digital assets, reflecting seriousness…

House committee will reopen discussions on digital dollar in Sept. 14 hearing

The United States House Financial Services Subcommittee on Digital Assets, Financial Technology and Inclusion will be holding a hearing discussing central bank digital currencies (CBDCs) for the first time in months. In a Sept. 7 announcement, Republican lawmakers on the committee said they planned to hold a hearing discussing the implications of releasing a CBDC as well as “private sector alternatives.” The “Digital Dollar Dilemma” discussion will be held on Sept. 14, roughly two weeks before U.S. Securities and Exchange Commission Chair Gary Gensler will reportedly testify before the full…

3 Key Strategies for Financial Advisors to Navigate Digital Assets Successfully

At the end of the day, many investors feel pressure to know everything about alternative assets, including cryptocurrencies, before pulling the trigger. That is often an unrealistic expectation, given the asset class is nuanced, and wrapping your head around it can be time-consuming. Instead, look to experts – including advisors – who are immersed in the space day-in, day-out, and there to help. Source

Artificial Intelligence, Digital Ledger Technology Could Lower Financing Costs, Transform Financial Markets: Moody’s

“DLT could improve financial market efficiency, modernize the payment system, and foster financial inclusion,” Vincent Gusdorf, head of DeFi and digital asset analytics, said in a press statement shared with CoinDesk. “The overall economic and financial effects of technological changes, including the policy and strategic changes they prompt, are likely to be positive.” Source

Don’t rush digital euro before new EU Comission in June 2024

The European Union’s financial services chief, Mairead McGuinness, believes there’s no reason to rush with the digital euro until after the next European elections in June 2024. In her opinion, the EU’s central bank digital currency (CBDC) project should be approached “quietly and slowly” by the next EU Commission, which will be appointed by the then-incoming parliament.  McGuinness mentioned the digital euro during her speech at Brussels-based think tank Bruegel on Sept. 6. She highlighted that the European Central Bank (ECB) would be deciding the project’s fate in October. However,…

Russian lawmakers believe digital ruble will replace banks

Anatoly Aksakov, head of Russia’s Banking Committee, believes that the digital ruble could potentially render traditional banking institutions obsolete. In a discussion at the AiF.Media club, Aksakov opined that the evolving landscape of financial technology could reduce the necessity for traditional banking institutions. However, no official plans have been laid out to phase out banks in Russia. “The future of banking could undergo a significant transformation due to the advancement of blockchain technology and central bank digital currencies.” Anatoly Aksakov, head of Russia’s State Duma Banking Committee Although the Central…

D3 Raises $5M to Drive Web3 Adoption through Digital Domains

D3 Global, an emerging domain name company, closed a $5 million seed funding round led by Shima Capital. D3 aims to transform domain names into the foundational layer of the internet and bridge Web2 and Web3 with secure digital identities. On September 5th, the emerging domain name company D3 Global announced the successful closure of a $5 million seed funding round. This round was led by Shima Capital, along with several other financing companies and funds such as Maelstrom by Arthur Hayes, Lightshift, Dispersion Capital, VentureSouq, Infinite Capital, among many…