From Gucci to Balenciaga, big fashion brands are making their way into the Metaverse. While public interest in the Metaverse has not been completely lost, brands are trying to make the most of its popularity. Many luxury brands have already jumped on the gamification bandwagon, selling branded skins and buying land in the Metaverse. We have already visited Decentraland Fashion Week, played the Balenciaga game and regularly watched digital collections move from the mass market to luxury markets. In addition, in Web3, there is a serious beef between the Hermès…
How brands are using digital fashion in real life
