Facts vs. feelings in Web3 marketing

If you look closely enough at the Web3 sector through a marketer’s lens, you begin to see a fundamental mismatch between how blockchain and crypto projects market themselves and how effective brands do it in the real world.  Let’s take a look at the car industry as an example to see what I mean. When carmakers reach out to their audiences, what are they projecting?  Here are a few examples of the first words that jump out from the main web pages of household name car firms.  Volvo: Freedom, sustainability…

AVAX Price Boost Could Be From This Department

Surging to a notable six-month peak of $20 in the previous week, Avalanche (AVAX) has attracted substantial investor attention, prompting an exploration of the fundamental drivers behind this impressive upward price movement. Some analysis have singled out the resurgence of GameFi within the Avalanche ecosystem as a pivotal catalyst potentially fueling additional gains in AVAX. Specifically, on Monday, AVAX revisited the $20 threshold, marking a significant milestone as this price level hadn’t been seen since April 2023. The GameFi Surge On Avalanche: Unveiling Growth Potential The GameFi revival as a…

Ripple exec reiterates need for tech-neutral crypto regulations

A Ripple executive has re-emphasized the need to adopt a technology-neutral approach for more effective and adaptable guardrails as global regulators grapple with cryptocurrency rules. At the recent Ripple Swell 2023 event, Navin Gupta, managing director of South Asia, Middle East and North Africa at Ripple, told Cointelegraph that the industry should be regulated based on activity rather than the technology used. He said: “We don’t want people to think about regulating the technology… We want regulators, or anybody for that matter, to be technology-neutral. It doesn’t matter if the…

Coinbase warns against hasty analysis of Bitcoin ETF flows

An analyst at Coinbase says there are at least three reasons why tracking cash flow into spot Bitcoin ETFs at launch will give no valuable insights for the long term. While spot Bitcoin (BTC) exchange-traded funds (ETFs) have the opportunity to allow adoption to “grow at scale,” the crypto community should not expect a headlong rush of money into these products in the short term. According to David Duong, CFA, Head of Institutional Research at Coinbase, the impact of spot bitcoin ETF approvals can hardly be measured in the first…

Owner of Hong Kong crypto exchange OSL secures $90M investment

BC Technology Group, the operator of Hong Kong’s publicly listed cryptocurrency exchange OSL, has announced a significant investment from industry firm BGX. BC Technology entered into a partnership with BGX, which agreed to subscribe for shares in BC Technology for an investment of about 710 million Hong Kong dollars ($90.1 million), the firms said in a joint announcement on Nov. 14. This strategic investment will involve the subscription of new shares under a specific mandate, subject to approval by shareholders, the announcement notes. According to the firms, the investment marks…

Solana Price Regains Momentum As FTX Sell-Off Ends

After a significant dip to $51.27, Solana (SOL) is currently witnessing a notable recovery in its market price, currently trading at $55.31 (up 7%). This upswing follows a period of intense volatility, with SOL reaching a peak of $63.80 last Saturday, marking an impressive 270% rally over 61 days, only to drop almost 20% subsequently. The FTX Factor In The Solana Price Movement FTX has probably been a significant influence on SOL’s price volatility. A report from Lookonchain, an on-chain analysis service, indicates that FTX’s liquidity in SOL has drastically…