“People are self-organizing into groups of things that they want to do,” says Rafa. “People have realized, ‘Oh shoot, I can just do interesting work, and people give me money?’” Before helping to launch Mirror DAO (a Web 3 publishing platform), Rafa studied organizational behavior for years. He came to the conclusion that most of the bureaucracy, waste and bloated tiers of management in corporations exist for a simple reason: Companies were stuck trying to get people to do work they didn’t really want to do. That’s why we have bosses and deadlines. Whereas at DAOs, contributors “like doing work and like doing cool stuff,” says Rafa. “And it turns out that you can create value online by creating cool stuff, because people recognize quality and will give you money for it.”
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