Instead, fans are being offered non-fungible tokens (NFT). The English Premier League, the most popular league in the world, has 20 different clubs; 17 of these clubs have signed deals with โfan tokenโ firms (like Socios, for example). Under such deals, according to The Daily Mail U.K., โclubs now sell digital, tradable club-specific tokens that allow the holders to vote on minor club matters such as the color of the manager’s scarf.โ Yes, the color of the manager’s scarf. A matter that occupies the minds of very few, if any, actual football fans. A spokesperson for the Football Supporters Association told the Mail that crypto-based โfan token partnerships are either trying to monetize trivial matters that could easily be solved with online polls of season ticket holders, or inserting financial barriers into genuine supporter engagement.โ โNeither,โ he believes, โis a good look.โ Is he right?
Soccer Fans Need Better Than NFTs
