The revenue-sharing deal will be beneficial for both Paris Hilton who has 16.6 million followers on X and the social media company whose experience of exclusive content agreement is the first of its kind.
Elon Muskโs social media platform X (formerly Twitter)ย has signed an exclusive content deal with Paris Hilton and her 11:11 Media company. Within their unique two-year agreement, the pop music star willย create four original video programs for the X platform per year. The content will include live-shopping broadcasts, Spaces audio chats, and โa host of new activations across all surfaces of Xโ.
In addition, Paris Hilton has been named as a launch partner for new X products, services, and feature releases by X CEO Linda Yaccarino.
The queen of pop culture, music, business, and TV is #Sliving on X. @ParisHilton welcome to the @X family, we’re excited to launch an official partnership with you and your next-gen media company 11:11. Together we’re going toย create a launchpad for new initiatives in video andโฆ pic.twitter.com/7ctohyn3Nb
โ Linda Yaccarino (@lindayaX) October 2, 2023
The revenue-sharing deal will be beneficial for both Paris Hilton who has 16.6 million followers on X and the social media company whose experience of exclusive content agreement is the first of its kind. All the activities of Paris will be secured byย X. For the latter, the agreement opens an opportunity to establish a stronger presence for creators, with a view to building out its content offerings.
Paris Hilton stated:
โIโm excited to announce an official partnership with X today. Together, weโre going to be exploring new ways to connect with all of you across video, live video, live shopping and even Spaces. And weโre just getting started. Loves it.โ
Besides, the deal will allow X to compete with YouTube for top creative talent.ย The company is expecting to keep more people coming back to X more often to see the latest content, with X announcingย ad revenue share, enhanced subscriber options, improved video streaming, live streaming, and more.
X Rebranding Ambitions
The agreement is also an opportunity for Lindaย Yaccarino to demonstrate her expertise in building out improved video streaming offerings. Prior to joining X in June 2023, Lindaย was a key player in establishing NBCโs Peacock streaming service, which now has over 20 million subscribers. For X, Linda has ambitious plans to completely rebrand the platform, fuel its growth, and increase its revenue. The first step of her strategy was changing the name of the platform from Twitter to X.
Soon after joining X, Lindaย made a series of changes to her executive team, including a shakeup to the companyโs sales organization and a new head of content.In particular, she brought on board Brett Weitz, the former general manager of TNT, TBS, and truTV, as well as Monique Pintarelli โ the former president of the media platform Teads, to oversee sales and partnerships.
Currently, X is struggling with generating enough revenue. To address financial issues, Linda is set to meet bankers at Morgan Stanley, Bank of America, Barclays, MUFG, BNP Paribas, Mizuho and Sociรฉtรฉ Gรฉnรฉrale on October 5 and convince them that she has a plan to revive the X social network by boosting the advertising revenue or even by moving into areas such as subscriptions and payment.
Darya is a crypto enthusiast who strongly believes in the future of blockchain. Being a hospitality professional, she is interested in finding the ways blockchain can change different industries and bring our life to a different level.
