Bitcoin Drops Pace At $97K As Retail Stays Sidelined: Did The Rally End?

Key takeaways:

  • Retail traders remain sidelined despite BTCโ€™s rebound, as low funding rates and muted interest point to fragile investor sentiment.

  • Institutional investors are buying the spot Bitcoin ETFs again and corporate buyers building BTC treasuries could help send BTC back to $100,000.

Bitcoin (BTC) price stabilized near $95,500 on Thursday following an 8%, 3-day rally that wiped out $465 million in short BTC futures positions. However, according to web search and derivatives metrics, retail traders have remained on the sidelines. Bitcoinโ€™s pullback from $97,900 may have further weakened investor sentiment.

Bitcoin futures annualized funding rate. Source: Laevitas.ch

The Bitcoin perpetual futures funding rate stood at 4% on Thursday, signaling limited demand for bullish positions. Under neutral conditions, the indicator typically ranges between 8% and 12% to compensate for the cost of capital. These derivatives are retail tradersโ€™ preferred instruments because their prices closely track the spot market, unlike monthly BTC contracts traded on CME.

Institutional Bitcoin buying offsets weak retail investor interest

The tech-heavy Nasdaq index traded just 1.6% below its all-time high on Thursday as traders gained confidence after chipmaker TSMC reported a 35% increase in quarterly earnings. Still, despite Bitcoinโ€™s recent gains, the current $95,500 level remains 25% below the $126,219 all-time high. More importantly, overall interest in the cryptocurrency market has been declining.

Worldwide Google search volume for โ€œBitcoinโ€. Source: Google Trends

Google Trends data shows global search interest for โ€œcryptoโ€ at 27 on a 0 to 100 scale, not far from the 12-month low of 22. Retail traders tend to chase recent winners, particularly as the price of silver has climbed 28% in two weeks. Bitcoin has long been viewed as a direct competitor to precious metals, but crypto traders typically focus on shorter-term performance.

Silver/USD (left) vs. Bitcoin/USD (right). Source: Tradingview

Part of Bitcoin tradersโ€™ skepticism can be attributed to socio-political risks and concerns around maintaining the US Federal Reserveโ€™s independence.ย 

The US Justice Departmentโ€™s criminal inquiry into cost overruns tied to the Federal Reserveโ€™s building renovation has raised concerns about whether the Trump administration is pressuring the Fed to cut interest rates. Fed Chair Jerome Powellโ€™s mandate ends in April, leading traders to anticipate stronger economic stimulus measures in the second half of 2026.

Bitcoin has yet to prove itself as a reliable hedge during periods of economic turmoil, and as a result, even amid gains in stocks and precious metals, retail traders fear the cryptocurrency market could suffer the most during a downturn.

Related: Iran is cut off from the internetโ€“Hereโ€™s how crypto could still work

Adding to the tensions, US President Donald Trump has threatened to retaliate against Iran over its violent response to anti-government protests. Iran produces more than 3 million barrels of oil and controls a major global chokepoint for tanker flows. The heightened uncertainty follows a Jan. 3 US military operation that captured Venezuelan President Nicolas Maduro.

Bitcoin US-listed ETF market capitalization, USD. Source: CoinGlass

The lack of interest from retail traders is not a death sentence, as the Bitcoin spot exchange-traded fund (ETF) industry has surpassed $120 billion in assets. Public companies continue to follow Michael Saylorโ€™s Strategy (MSTR US) playbook and have purchased more than $105 billion in Bitcoin. Institutional investor demand gained relevance through 2025 and could ultimately be the deciding factor behind a sustained bullish move toward $100,000.