Key Notes
- Former Nasdaq executive Giang Bui transitions to Securitize with extensive ETF and market structure background spanning ten years.
- Securitize operates BlackRock’s BUIDL fund, which currently manages $1.69 billion across seven blockchain networks as of January 2026.
- The appointment signals continued convergence between traditional finance expertise and blockchain-based tokenization infrastructure development.
Securitize has appointed Giang Bui as Vice President, Head of Issuer Growth, the company announced on Jan. 27. Bui joins from Nasdaq, where she led US Equities and ETP partnerships and played a key role in the exchangeโs spot Bitcoin
BTC
$88 995
24h volatility:
1.4%
Market cap:
$1.78 T
Vol. 24h:
$41.72 B
ETF initiatives.
A thread posted on X earlier this morning mentions โa decadeโ spent โat the center of market structure, working with issuers, regulators, and liquidity providers to scale modern ETFs.โ Giang still serves as a board member for the Security Traders Association (STA) and the ETF.com Editorial Advisory Board.
Weโre excited to welcome Giang Bui as Vice President, Head of Issuer Growth at Securitize.
Giang joins from Nasdaq, where she led U.S. Equities & ETP strategy and helped guide the exchangeโs spot Bitcoin ETF efforts. pic.twitter.com/SrKsQejtDG
โ Securitize (@Securitize) January 27, 2026
Now, her mission with Securitize will be to โfocus on regulated tokenization that delivers real ownership rights, including dividends, voting, disclosures, and resilient market infrastructure,โ the company wrote.
Prior to joining Nasdaq, she was a Director of Listings at Cboe Global Markets, where she was focused on ETF business development, liquidity programs, and strategic initiatives, according to Giangโs profile on Nasdaq. Before her role at Cboe, Giang played โa crucial role in developing and marketing new indexes at the New York Stock Exchange (NYSE),โ the bio continues. She began her career as a business analyst for NYSEโs global index and exchange-traded products group.
Securitize: BlackRockโs Tokenization Arm
Securitize has been one of the leading industry names for connecting the blockchain-based, tokenization world with traditional finance (TradFi). The firm has become BlackRockโs onchain arm, launching the BlackRock USD Institutional Digital Liquidity Fund (BUIDL) in March 2024. In 2025, the fund, which had reached $2.5 billion at that time, continued expanding to other chains, as Coinspeaker reported.
By the time of this writing, data from rwa.xyz shows BUIDL with $1.69 billion, with a presence in seven blockchains.
BlackRock USD Institutional Digital Liquidity Fund (BUIDL) data as of Jan. 27, 2026 | Source: rwa.xyz
Interestingly, Nasdaq has also been looking into tokenization, starting while Giang was still on the staff. The intersection between TradFi and crypto continues to grow as relevant TradFi contributors join key tokenization playersโlike a former Nasdaq becoming Securitize Vice President, Head of Issuer Growth.
Disclaimer: Coinspeaker is committed to providing unbiased and transparent reporting. This article aims to deliver accurate and timely information but should not be taken as financial or investment advice. Since market conditions can change rapidly, we encourage you to verify information on your own and consult with a professional before making any decisions based on this content.
Vini Barbosa has covered the crypto industry professionally since 2020, summing up to over 10,000 hours of research, writing, and editing related content for media outlets and key industry players. Vini is an active commentator and a heavy user of the technology, truly believing in its revolutionary potential. Topics of interest include blockchain, open-source software, decentralized finance, and real-world utility.
