Meanwhile, a flurry of crypto-native and Web2 brands have been making efforts to bridge the gap between Web2 and Web3 audiences to push mass adoption. Chris Jacquemin, head of strategy at talent agency WME that has signed more than 50 Web3 creators, said that when discovering various communities through social media, the “vocal minority within Web3 is literally the foundation of actually establishing credibility.”
Clumsy User Experiences (UX) Are Why Technology Is Blocking Mass Adoption of Web3
