Crypto Exchange BingX Expands Chelsea FC Deal, Becomes Training Kit Sponsor

exchange BingX has announced an expansion of its partnership with Chelsea
Football Club. Starting from the 2024/25 Premier League season, BingX will transition from sleeve sponsor to official training wear partner for the men’s team.

BingX Upgrades Chelsea
Partnership, Becomes Official Training Wear Sponsor

expanded partnership builds on BingX’s initial collaboration with Chelsea
earlier this year when it became the
club’s official sleeve partner
. The current upgrade will increase BingX’s
visibility in sports arenas, aligning the crypto brand with a recognizable name
in the world of football.

are excited to take our collaboration with Chelsea to the next level as the
Official Training Wear Partner of the Men’s team,” Vivien Lin, Chief Product
Officer of BingX, commented on the partnership’s evolution. “This partnership
is a testament to our shared commitment to the unremitting pursuit of excellence
and innovation.”

To mark the
occasion, BingX orchestrated an “airdrop” event at Chelsea’s Stamford
Bridge stadium, using drones to deliver the new training kits, referencing
cryptocurrency culture where airdrops refer to the distribution of free tokens.
The company’s logo will now feature on the front of all training wear worn by
players and coaching staff during practice sessions.

BingX plans to launch a trading competition inspired by the drone event,
featuring daily check-in activities and crypto “airdrops” for
participants. Fans and traders will also have the chance to win tickets,
merchandise, and VIP experiences.

Chelsea, this is not their first collaboration with a cryptocurrency company.
Two years ago, the popular English Premier League club signed a £20 million
sponsorship deal with WhaleFin, which replaced Hyundai as the sleeve sponsor at
the time.

Sixth Anniversary

cryptocurrency exchange celebrated its sixth anniversary in May. Founded in
2018, BingX has grown rapidly to serve over 10 million users worldwide,
offering a range of crypto products and services.

As part of
the anniversary celebrations, the platform announced a development strategy
titled “ExpansionX,”
through which it aims to introduce its services
to new countries and expand its range of offered products. New additions will
include USDC-margined futures, lending services, and wealth management.

As for
Chelsea, since last year, the club has had an active multi-season agreement
with online trading and investment services provider TMGM, the club’s
Official Regional Online Forex and Trading Partner in Asia Pacific.

has consistently been the most popular discipline among FX/CFD brokers looking
to advertise through sports. Car racing takes second place, and interestingly,
golf ranks third.

This article was written by Damian Chmiel at


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