Crypto in 2024: Bitcoin to hit record highs as NFTs and fan tokens exit

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The year 2024 is shaping up to be a landmark period for the cryptocurrency market. Significant transformations are on the horizon for blockchain and digital currencies, which are expected to be pivotal in shaping their trajectory. A key trend for the next 12 months is the widespread acceptance of cryptocurrencies paired with increased regulatory measures. Let’s explore the additional shifts anticipated within the sector.

Bitcoin to set a new price record

Bitcoin (BTC) is on the cusp of potentially setting new price benchmarks in 2024. Predictions suggest that Bitcoin’s value could soar to $60,000 or even higher. Multiple factors contribute to this optimistic forecast. For instance, the upcoming Bitcoin halving event scheduled for next spring is traditionally associated with an uptick in accumulation behaviors and a subsequent surge in Bitcoin’s price. Currently, Bitcoin’s price hovers above $43,900, occasionally breaching the $44,000 mark.

Another bullish indicator for Bitcoin is the potential approval of Bitcoin exchange traded funds (ETFs) by the U.S. Securities and Exchange Commission (SEC). According to Bloomberg analyst James Seyffarth, up to 12 Bitcoin ETF applications could receive the green light as early as January 12. 

Such approvals could channel billions of dollars into the cryptocurrency space. Experts at Galaxy Digital estimate that a Bitcoin ETF could draw approximately $14.4 billion within a year, potentially increasing Bitcoin’s value by an estimated 6.2%. Noteworthy applicants eager to launch Bitcoin ETFs include industry heavyweights like Pando Asset, BlackRock, Fidelity, 21Shares & Ark Invest, Bitwise, VanEck, Wisdomtree, Invesco, Valkyrie, and Global X.

Mining will transition to a wholly industrial scale

The impending Bitcoin halving is set to usher in significant changes to the mining landscape. As the event approaches, the difficulty and expense of mining Bitcoin are expected to rise dramatically, making it an unsustainable venture for retail miners. Consequently, Bitcoin mining is anticipated to transition into an entirely industrial operation, with major corporations dominating the space. 

It’s worth noting that over the past month, there has been a substantial uptick in the stock prices of companies involved in Bitcoin mining. For instance, Riot Platforms (RIOT) and Marathon Digital Holdings (MARA) have seen their share prices soar by 180%. This surge in stock prices is driven predominantly by large investment funds, suggesting that investors have conducted thorough profitability analyses and deemed it strategically sound to acquire substantial stakes in these mining firms.

The main value is utility

As previously mentioned, the coming year is set to witness widespread adoption, with cryptocurrencies gaining traction as a standard form of payment, particularly in some developing nations grappling with high inflation. Countries like Venezuela, certain African nations, and possibly Argentina are expected to lead the way in using digital currencies for transactions. It is anticipated that established cryptocurrencies such as BTC, Ether (ETH), and Tether (USDT) will be embraced for payments, while meme tokens and the majority of alternative coins will likely remain the purview of speculative trading.

The year 2024 is also poised to see the proliferation of cryptocurrency payment infrastructures, including crypto-processing services, crypto ATMs, and cryptocurrency-linked credit cards. This integration will facilitate the seamless use of digital currencies in daily transactions worldwide. E-commerce is projected to be at the forefront of this digital currency integration, as the adoption of Bitcoin, Ethereum, or stablecoins for payments can reduce costs and simplify cross-border transactions, making them more accessible and convenient.

It would not be surprising if, in the near future, major online marketplaces like Amazon and AliExpress begin accepting cryptocurrencies such as Bitcoin or Ether as payment methods.

Regulation will get tighter, but that’s a good thing

It’s imperative to address the evolving regulatory landscape of the cryptocurrency sector and the forthcoming changes. In 2023, we experienced a series of notable controversies surrounding leading cryptocurrency exchanges due to legal compliance failures. For instance, Binance faced a $4 billion penalty for regulatory infractions. Additionally, the SEC has been scrutinizing the practices of Coinbase and other companies operating within the United States.

Looking ahead to 2024, with the U.S. presidential election on the horizon, the Securities and Exchange Commission is expected to maximize its efforts in regulating the cryptocurrency market to mitigate illicit transactions. Moreover, several presidential hopefuls, including Donald Trump, have indicated their support for digital assets. This suggests the U.S. might be moving towards broader cryptocurrency adoption, albeit with stringent regulatory oversight. We’re already witnessing the beginnings of this trend. Europe would follow suit, with EU countries likely to take cues from the U.S. in implementing rigorous regulation of crypto assets.

However, this development should not be met with alarm. Clear and well-enforced regulations could attract significant investment from traditional stock and commodity markets into cryptocurrencies. Moreover, a regulated environment is pivotal in curbing money laundering and the financing of terrorism, thereby enhancing the legitimacy and stability of the crypto market.

NFTs and fan tokens will decline in relevance

As Bitcoin and leading altcoins continue to consolidate their positions, the popularity of fan tokens and non-fungible tokens (NFTs) is predicted to wane, primarily due to their limited utility. For widespread adoption, cryptocurrencies need to offer broad utility, something that NFTs and fan tokens have struggled to demonstrate. Initially thriving on hype, these assets revealed their lack of intrinsic value during the extended crypto downturn, often referred to as a ‘crypto winter.’ Although NFT technology may find practical applications in areas requiring rights management, such as art, patents, and real estate, the overwhelming enthusiasm for NFTs is unlikely to persist.

In summary, 2024 is poised to be a transformative year for the cryptocurrency market and its integration into everyday use. We’re set to observe the blurring of lines between fiat and digital currencies, with Bitcoin and Ethereum becoming more embedded in our daily lives.

Max Kalmykov

Max Kalmykov is an entrepreneur, professional marketer, and founder of several projects in cryptography and betting. For several years, he has been developing projects in the field of betting and GameFi, adjusting business companies through partnerships, PR, and marketing. In 2017, he headed Bitsgap, a platform for crypto trading. Today, the company is trusted by more than 500 thousand traders worldwide, and Bitsgap’s partners include cryptocurrency exchanges such as Binance, ByBit, Bitget, Crypto.com, Gemini, and many others.


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