Dubbed as the first crypto deal in the National Football League (NFL), the Dallas Cowboys have chosen cryptocurrency platform Blockchain.com as its “exclusive digital asset partner.”
As part of the strategic partnership, the Cowboys will get exclusive fan rewards and experiences, such as player-hosted events and away game VIP trips via Blockchain.com’s digital wallet.
Jerry Jones, the Dallas Cowboys owner, president, and general manager welcomed the collaboration and said:
“Blockchain.com is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products and remains relentlessly focused on customers.”
He added:
“They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world – and that’s a touchdown for our millions of global fans. We take pride in being the first team in the NFL to sign an official cryptocurrency partnership and are proud to venture into this innovative business with Blockchain.com.”
With a customer base of more than 80 million spread across 200 countries, Blockchain.com will get club space inside AT&T Stadium and advertising and branding opportunities through the partnership.
Blockchain.com has aided transactions worth more than $1.2 trillion, and the collaboration will join communities online and virtually through social media promotions.
Peter Smith, Blockchain.com’s CEO, stated:
“We chose to partner with the Cowboys because they represent the most trusted brand in professional sports, they compete with a champion mindset, and believe in long-term partnerships.”
More crypto deals continue penetrating the sporting arena. For instance, crypto exchange Crypto.com signed a five-year partnership agreement with the Australian Football League (AFL) worth $25 million earlier this month, Blockchain.News reported.
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