GameStop unveils beta cryptocurrency wallet and upcoming NFT platform

American electronics retail firm GameStop has taken a step into the world of cryptocurrencies, unveiling a proprietary blockchain wallet that will feature nonfungible token functionality.

The GameStop Wallet will allow gamers to acquire, send and store Ether (ETH), ERC-20 tokens and NFTs through a self-custodial browser extension running on the Ethereum blockchain. A mobile application is also in the works.

The wallet will run on Ethereumโ€™s Loopring layer-2 scaling protocol designed for decentralized exchanges, which boasts of high throughput, low-cost trading and payment capability.

Users will be able to download and install the wallet extension through the Chrome Web Store. Much like MetaMaskโ€™s Chrome extension, GameStop Wallet will integrate with its upcoming NFT marketplace, which is scheduled for launch in the second quarter of the firmโ€™s financial year.

GameStop announced a partnership with ImmutableX in February 2022, with the Ethereum NFT scaling platform tapped to develop the renowned brick-and-mortar video game retailerโ€™s custom NFT marketplace.

Related: GameStop looks toward NFT marketplace launch after big Q4 loss

The announcement earlier this year claimed that the marketplace would be 100% carbon-neutral, with no gas fees. The two companies also committed to a $100 million grant program, to be paid in IMX tokens, in order to attract prospective NFT content creators and developers.

GameStopโ€™s NFT move has been a work in progress since May 2020, when the firm made initial calls for software engineers specializing in Solidity, React and Python to apply to join its team. A beta version of the Loopring-powered GameStop NFT marketplace was announced by the layer-2 scaling protocol in March 2022.

Noncustodial, multichain cryptocurrency wallets are proving to be a major focal point for firms looking to establish firm roots as Web3 continues to grow. Major United States cryptocurrency exchange Coinbase integrated Web3 application functionality with a wallet and browser for a select group of its mobile app clients in May 2022. This will incorporate trading on NFT marketplaces, token swaps on popular Ethereum-based decentralized exchanges like Uniswap and OpenSea, and access to decentralized finance lending protocols.

Coinbase isnโ€™t the only exchange looking to improve its offerings, as commission-free trading platform Robinhood hasย promoted an upcoming noncustodial cryptocurrency wallet with multipleblockchain accessibility. The wallet will also allow storage and access to NFT marketplaces.