Google Search for ‘Crypto’ Falls to Late 2020 Levels

According to the recent study of crypto Google Search, Nigeria held the highest score for most crypto-related searches, while South American countries had the lowest results.

It seems like people are not interested in reading about cryptocurrencies these days as the online search for “crypto” and other common cryptocurrency terms recently fell to late 2020 levels.

Moreover, searches on AI have reached a new record high. Over the past few months, the word “AI” has seen an overwhelming increase in Google searches and has been claimed as the latest tech fad after cryptocurrencies and the Metaverse.

According to the data from Google Trends, the term “crypto” presently has a score of 17, which is way lower than the reference point of 100 in May 2021. Bitcoin and Ethereum have also plunged significantly. The search interest for these terms has seen a downturn since May 2022, after a month of the Terra Luna ecosystem collapse. However, the rather unceremonious shutdown of FTX spiked people’s interest in crypto in November last year.

Another index called the Crypto Fear and Greed Index, tells a similar story, with market opinion approaching the present score of 53 (which is the neutral zone) for a month.

A couple of months ago, financial services company Brown Brothers Harriman (BBH) disclosed its 2023 Global ETF Investor Survey, wherein 325 institutional investors, financial advisers, and fund managers from the United States, United Kingdom, Europe, and China were polled to collect data. The research showed that institutional interest in cryptocurrencies hasn’t changed even with a market downfall of 60% from its all-time high, as most asset managers are looking forward to crypto-themed ETFs.

The search stated that around seventy-five percent of the institutional investors said they were very interested in crypto ETFs, but the implications of crypto winter had somehow, dampened their spirits. Around twenty-five percent of the people said that they were expecting to increase the number of crypto ETFs in circulation over the next 12 months.

According to the recent study of crypto Google Search, Nigeria held the highest score for most crypto-related searches, while South American countries had the lowest scores.

The results were different in China, however, as the use of Google is constrained and cryptocurrencies are banned. The search engine widely used in the nation is Baidu and Google searches have been tilted toward AI than Bitcoin

While Artificial Intelligence and Bitcoin are two different technologies, both have had a similar journey of beginning as misfits and going on to revolutionize the tech space altogether. As the world is transitioning to the digital space, AI and crypto are developing into an entire phenomenon of their own.



Altcoin News, Artificial Intelligence, Bitcoin News, Cryptocurrency news, News


Sanaa is a chemistry major and a Blockchain enthusiast. As a science student, her research skills enable her to understand the intricacies of Financial Markets. She believes that Blockchain technology has the potential to revolutionize every industry in the world.

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