How I Invest in Web3

Kala, who is based in Miami, believed in this thesis so strongly that she doubled down on it, launching an early-stage Web3 fund called, well, โ€œDouble Down.โ€ (A nod, of course, to blackjack.) In late 2022, Kala raised $30 million for the fund (whose backers include blue-chippers including Chris Dixon and Marc Andreessen), and she now focuses on Web3 projects that impact consumer culture. โ€œMy overarching thesis has always been about the why and how people spend their time, money, and attention,โ€ says Kala. People increasingly spend their time and money online. Web3 (in theory) lets them do it better and with more ownership.

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