Projects like Socios – arguably just a turbo-charged loyalty rewards scheme – are just a glimpse of what’s possible. More ambitious are decentralized autonomous organizations (DAO) for sports that could give fans a say over club management, player recruitment, the styling of sportswear and even ownership. Though DAOs haven’t yet bought a major pro sports team, there have been attempts (notably in the case of the National Football League’s Denver Broncos), and, as Jeff Wilser details in a new feature, games like golf and yachting all have prominent DAO projects.
