Metaplanet, the Japanese hospitality and real estate group turned Bitcoin treasury company, said Tuesday it will issue 385 million new shares to expand its Bitcoin holdings and related businesses.
The shares will be sold through an international offering outside Japan at 553 yen ($3.75) each, raising an estimated 212.9 billion yen ($1.44 billion), the company said. The issue price represents a 9.9% discount to Metaplanetโs Tuesday closing price of 614 yen.
The payment date is set for Sept. 16, when underwriters and investors will transfer funds to the company. The delivery date follows on Sept. 17, when the new shares will be credited to investors.
The move represents an equity offering, not a bond issuance โ meaning there is no coupon rate. Instead, new stock is being sold, increasing dilution risk for existing shareholders.
Metaplanet said proceeds will be used to purchase additional Bitcoin (BTC) between September and October as a hedge against further depreciation of the Japanese yen, and to expand the companyโs Bitcoin income-generating business, which has so far relied on trading BTC options.
The move follows a string of Bitcoin purchases that have propelled Metaplanet into the ranks of the worldโs largest public BTC holders, with 20,137 BTC on its balance sheet, according to industry data.
Though Metaplanet remains officially classified as a hotel operator, it has been pivoting toward digital assets for more than a year. The company unveiled its Bitcoin treasury strategy in 2024 as a hedge against inflation, negative interest rates and the long-term effects of Japanโs national debt. Since then, it has repeatedly raised capital to acquire BTC โ at the cost of further shareholder dilution.
Metaplanetโs stock has surged more than 150% over the past year due to enthusiasm for its Bitcoin strategy. However, in the past month, shares traded in Japan have fallen nearly 39%, even as Japanโs benchmark Nikkei Index gained 1.7% over the same period.

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Bitcoin treasury firms face mounting risks
After an initial surge of enthusiasm, Metaplanetโs Bitcoin strategy has begun to encounter headwinds, with the much-touted โflywheelโ effect losing momentum, according to Bloomberg Law. That slowdown has pushed the company to seek fresh funding sources, particularly from global markets, which explains its latest share issuance.ย
Analysts warn that narrowing premiums could become a key source of volatility for Bitcoin treasury companies. The premium gap refers to the difference between a Bitcoin treasury firmโs share price and its net asset value (NAV) โ a spread that has recently compressed, according to NYDIG global head of research Greg Cipolaro.
Nevertheless, the strategy continues to gain traction, with dozens of companies pivoting toward digital asset treasury models.
Public companies now hold more than 1 million BTC collectively, and some treasuries have begun expanding into Ether (ETH), Solana (SOL) and other altcoins.

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