Executive Vice President and Chief Financial Officer Matthew Friend added:
“Consumer demand for NIKE’s portfolio of brands continues to drive strong business momentum in a dynamic environment. We remain focused on what we can control, and we are on track to deliver on our operational and financial goals — setting the foundation for sustainable, profitable growth.”
For the full fiscal 2023, the company’s leaders are expecting the revenue to grow ‘low teens on a currency-neutral basis.’ According to Matthew Friend, Q3 revenue growth is likely to be higher than Q4 due to the timing of wholesale shipments.
Nike’s Latest Initiatives
Currently, the company is focused on expanding its portfolio. Last week, Nike announced the opening of its “Jordan World of Flight” store on Via Torino, Milan. The store is a 363-square-meter premium retail destination that carries Jordan Brand footwear and apparel for men, women, and kids. According to Nike, World of Flight Milan is the “future of Jordan retail.”
In addition, Nike recorded enormous success on the web 3.0 interface. In particular, it developed its own web 3.0 wearables platform called .Swoosh (pronounced “dot Swoosh”). Besides, it collaborated with a digital collectibles firm RTFKT to unveil its web 3.0 sneakers. As we have reported, the Cryptokicks iRL sneakers feature auto-lacing, enhanced lighting, haptic feedback, gesture control, walk detection, app connectivity, AI/ML algorithms, and wireless charging via the RTFKT power deck.
