PricewaterhouseCoopers decided to expand its crypto business after a shift toward clearer US regulation, citing new leadership at regulators and progress on stablecoin legislation, CEO Paul Griggs said.
New leadership within US regulators such as the US Securities and Exchange Commission and new laws like the GENIUS Act were among the major developments that spurred PwCโs reversal, Griggs told the Financial Times in a report on Sunday.
โThe GENIUS Act and the regulatory rulemaking around stablecoin, I expect, will create more conviction around leaning into that product and that asset class,โ he said, adding that โthe tokenization of things will certainly continue to evolve as well. PwC has to be in that ecosystem.โ
PwC is part of the โBig Four,โ a group of the largest accounting and professional services companies in the world. Its global revenues are listed as $56.9 billion as of October. A growing number of companies, even those that were skeptical of crypto, have entered the sector over the last few years.
PwC โdo all the above in cryptoโ
PwC lists a range of crypto-related services on its website, including accounting, cybersecurity, wallet management and regulatory advice.
At the same time, the company said it already has a variety of clients across the industry, such as exchanges, traditional financial institutions trying to enter the sector, and governments, central banks, regulators, and other policymakers.
Griggs told the Financial Times that PwC has been steadily expanding in the space.
โWe are never going to lean into a business that we havenโt equipped ourselves to deliver,โ he said. โOver the last 10 to 12 months, as weโve taken on more opportunities in that digital assets arena, weโve bolstered our resource pool inside and outside.โ
โWhether we are doing work in the audit space or doing work in the consulting arena โ we do all the above in crypto โ we see more and more opportunities coming our way.โ
All of the โBig Fourโ are in crypto now
The other members of the Big Four, Deloitte, Ernst & Young and KPMG, have also started to offer crypto-related services.
Related: Crypto executives share 6 stablecoin predictions for 2026
Deloitte offers blockchain strategy and consulting services and lists smart contracts platform Ava Labs, accounting company Bitwave, and blockchain analytics company Chainalysis as partners in its โblockchain alliances.โ
Ernst & Young has crypto strategy and tax support as part of its services, while KPMG offers crypto audits, cybersecurity services, and an advisory network.
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