The OG Streetwear Designer Fighting for NFT Creator Royalties


When 20-year-old streetwear brand The Hundreds jumped into Web3 last year, its loyal fans spent upwards of $100 million on its NFTs. This year it canceled its OpenSea drop in a principled stand for creators’ financial interests. That’s why Bobby “The Hundreds” Kim is one of CoinDesk’s Most Influential 2022.

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