U.K.’s Smarter Web Company adds $2.7m worth of Bitcoin to its holdings

The Smarter Web Company recently added 24.53 BTC to its Bitcoin treasury, vowing to continue its long-term BTC accumulation strategy dubbed โ€˜the 10 year plan.โ€™

On May 29, the U.K.-listed technology and digital services provider recently invested ยฃ2 million or around $2.7 million into Bitcoin (BTC). With this purchase, the firm added 24.54 BTC to its crypto-based treasury, with each Bitcoin valued at approximately $109,828.

At press time, the company has amassed a total of 83.24 BTC in its holdings, which is equal to around $8.8 million. While the companyโ€™s Bitcoin accumulation strategy is still in its early stages, having just begun purchasing BTC earlier this year in April, its recent purchase boosted its Bitcoin holdings by nearly 30%.

This recent purchase has indicated that Smarter Web Company plans to continue its โ€œ10 Year Plan,โ€ which includes a digital asset treasury strategy focused primarily on Bitcoin. The company has accepted Bitcoin as a form of payment since as early as 2023.

โ€œIn addition to organic growth, the Company will progress an acquisition strategy targeting other businesses with a view to growing its number of clients and/or recurring revenue,โ€ wrote Smarter Web in its statement.

Price chart for Bitcoin in the past few months, May 29, 2025 | Source: crypto.news

At press time, Bitcoin has dipped by 0.96% in the past 24 hours. The largest cryptocurrency by market cap is currently trading hands at $107,910. In the past week, BTC has gone down by 2.78%, bringing the ongoing rally to a temporary slow-down. Recently, BTC managed to break through the $110k threshold, settling into a new all-time high at $111,814.

In the past, there have been a number of companies that have adopted a similar strategy of accumulating Bitcoin holdings, reflecting a broader global trend led by companies like Strategy in the U.S. and Metaplanet in Japan.

Last April, another U.K.-listed company, Abraxas Capital, purchased nearly 3,000 BTC, which was worth $250 million at the time of purchase.

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