UK Financial Regulator Seeks Comments on Ad Approval Process That Covers Crypto

The FCA is consulting on whether a company that wants to be allowed to approve promotions should be checked for having “adequate systems, controls and processes in place” and whether it is able to maintain the records of the financial promotions it wants to oversee, that it is capable of checking they comply with the FCA rules and can assess the viability of what the business is advertising.

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