Web3 loyalty programs have numerous advantages over traditional loyalty programs, but three will resonate the most with policymakers: ownership, control and interoperability. With a Web3-based loyalty program, users have true ownership of their points, tier status and brand-related collectables โ all of which come in various forms of โloyalty tokens.โ Users also have the ability to transfer, trade or sell their property โ as the brands see fit.
Web3 Loyalty Programs Are Catalyst for Good Crypto Policy and Adoption
