The answer is data. On the internet, data and identity are basically synonymous โ and valuable. An individualโs online behavior โ their purchases, browsing history, social groups, user names, pronouns, passwords, primary languages, biometrics, etc. โ create a digital body of information telling a story about who that person is.
Why Disco, a Digital Identity Company, Is Selling Swag Baseball Caps For $1,200 USD