Adidas has released its own branded face mask, at a time when it’s struggling desperately to sell its usual sportswear. While not medically graded, the mask has sold out anyway, testifying to the power of brands over common sense. The release is basically a marketing stunt, one which Adidas hopes will maintain the presence of its brand during a period of lockdown. Adidas has released a washable face mask, as its core business takes a massive hit from worldwide lockdowns. The German sportswear manufacturer had already announced a 95% fall…
The Adidas Face Mask is a Desperate Marketing Ploy – And it Worked
