The Information Commissioner’s Office (ICO) has published a new resource to help public sector organisations understand when the direct marketing rules will apply to their messages. The guidance is aimed at those responsible for data protection within public sector organisations. Direct marketing is broad and covers all types of advertising or marketing that is directed at individuals. It involves any type of communication including emails, text messages, direct messaging on social media and more traditional methods such as phone calls and post. It includes commercial marketing (eg the promotion of…
New guidance on direct marketing and the public sector
