“We were struck by the unique place the parade holds in pop culture, always evolving and reflecting the greatest characters and artists of each generation,” Will Coss, the parade’s executive producer, said in a press release. “To celebrate that history, we created art in a new form through NFTs that would bring the magic of the parade to a new generation and simultaneously while raising funds for our partner Make-A-Wish.”
Macy’s Thanksgiving Day Parade Gets In on NFT Craze With Collectible Balloons
