Salesforce Introduces CRM Blockchain Platform For Selected Clients

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Salesforce is rolling out a new product called Salesforce Blockchain –  a low-code platform that enables organizations to share verified, distributed data sets across a trusted network of partners and third parties.

Salesforce Blockchain is currently available to select design partners and expected to become generally available in 2020.

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“We help companies build for the future by making breakthrough technology accessible and easy to use—today we are doing just that with Salesforce Blockchain,” said Bret Taylor, President and Chief Product Officer, Salesforce. “Now, companies will be able to create new ecosystems and achieve new levels of interconnectivity through trusted partner networks.”

By bringing blockchain to the world’s #1 CRM platform, companies can create blockchain networks, workflows and apps that deliver entirely new customer experiences. Salesforce Blockchain made its debut today at TrailheaDX, Salesforce’s fourth annual developer conference.

 

Today, connectivity is redefining how businesses operate and the experiences that customers expect. To deliver this, companies must harness and share massive amounts of data with an ever-evolving network of partners and third parties, all without sacrificing trust. This has introduced unnecessary levels of cost and inefficiencies. Blockchain solves this “trust gap” by delivering a distributed ledger that saves, traces and authenticates data across every partner—or node—in the network. Organizations in all industries can leverage blockchain for a variety of use cases like asset tracking, credentialing and verification and authentication of goods. By combining CRM workflows with blockchain data, companies can create new business processes and models that span sales, service, marketing and beyond to accelerate the speed of business.

Create Trusted Partner Networks with Salesforce Blockchain

Salesforce Blockchain is a low-code blockchain platform that extends the power of CRM. Built on the open source technology of Hyperledger Sawtooth and deeply customized for Salesforce Lightning, Salesforce Blockchain lowers the barrier for creating trusted partner networks. Salesforce Blockchain enables companies to easily bring together authenticated, distributed data and CRM processes. With Salesforce Blockchain anyone can:

  • Build Networks with Clicks—Easily build and maintain blockchain networks, apps and smart contracts—unique to every business—using Salesforce’s powerful low-code capabilities. Customers can now create and share a blockchain object in the same process as any CRM data object—with clicks, not code.
  • Automate Data with Lightning Platform—Make blockchain data actionable through native integration with Salesforce. Layer complex blockchain data on top of existing sales, service or marketing workflows like search queries and process automation. Even more, companies can now run Einstein-powered artificial intelligence algorithms that integrate blockchain data into sales forecasts, predictions and more.
  • Engage Partners Easily—Lower the barrier to entry for partners, distributors and intermediaries to leverage Salesforce Blockchain. Companies can now pull in APIs, pre-built apps and integrate any existing blockchains with Salesforce. With an intuitive engagement layer, companies can also easily interact with and add third parties to their blockchain with a few clicks and a simple authentication—creating trust networks.

Customers using Salesforce Blockchain today include:  

Arizona State University

A leading public research institution, Arizona State University is using Salesforce Blockchain to design and create an educational network that enables universities to verify and securely share information. This network will expand the ability for universities and colleges to serve learners, for example, by saving student transcripts and accomplishments into a Learner Trust Record on a unified ledger, a tool that will create a record of the entirety of a learner’s accomplishments. With Salesforce Blockchain, Arizona State University seeks to give ownership and control of learner records to the learners themselves, while significantly reducing friction between institutions and allowing them to provide faster and more intelligent services to students.

“With Salesforce Blockchain, we expect that this educational trust network will allow us to better serve our diverse set of undergraduate and graduate student learners,” said Kent Hopkins, Vice President of Enrollment Services at Arizona State University. “This network has the potential to be a game-changer for integrated, seamless learning—increasing transparency of student achievements and ultimately making the exchange process of academic records easier for both learners and institutions.”

IQVIA

IQVIA, a leading global provider of advanced analytics, technology solutions and contract research services to the life sciences industry, recognizes that blockchain, as an emerging technology, could potentially impact the life sciences industry and healthcare. As such, IQVIA is collaborating with Salesforce to explore a variety of possible blockchain technology initiatives within this sector. One of those initiatives, using the Salesforce Blockchain, is specific to regulatory information management and drug label processing. Potential benefits from this initiative include cost savings via label automation and improved audit traceability; quality improvements based on agreed collaborative rules; enhanced security from immutable content sharing; and real-time insights.

“IQVIA is pleased to be working with Salesforce, building out its new blockchain platform, as we explore the potential it may bring to a number of use cases in our industry,” said Tal Rosenberg, senior vice president, Technology Solutions, IQVIA.

S&P Global Ratings

A leading provider of ratings, benchmarks, analytics and data for the global capital and commodity markets, S&P Global Ratings is leveraging Salesforce Blockchain to reduce the time it takes to review and approve new business bank accounts. By operating on a shared ledger of know-your-customer (KYC) data, S&P Global Ratings is able to bring multiple reviews together in one trusted location, providing a more transparent and auditable review process, for employees, partners and customers—ensuring that we engage only with verified organizations.

“The KYC reviews and approval process is very time consuming and requires multiple parties to ensure each business is evaluated accurately and completely,” said Chris Heusler, Global Chief Commercial Officer, S&P Global Ratings. “Leveraging Salesforce Blockchain, S&P Global Ratings has created a trusted network of reviewers, where everyone can work from a shared, transparent and auditable review process—completely reinventing and expediting how we do KYC reviews for our customers.”

  • Learn more about Salesforce Blockchain here
  • Take the Trailhead Salesforce Blockchain Trail here
  • Read the blog post about Salesforce Blockchain here
  • Tune into TrailheaDX to learn more about Salesforce Blockchain here

About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem – Honorary Ph.D. and is Chair Professor of Blockchain at China’s first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford’s Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission’s SME Instrument programme as a startup assessor and as a startup judge for the UK government’s Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He’s written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein’s professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he’s travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, ‘The Hitchhiker’s Guide to the Seas’ travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he’s raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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