▶ Coinbase Website: Coinbase.com
▶ CEX Website: cex.io
Blockchain is becoming increasingly integrated into the corporate world, and luxury brands are particularly well-positioned to reap the rewards of digital innovation, which is set to play a part in an industry that’s constantly seeking to reinvent itself.
“The big brands are beginning to see that there are new channels, new markets that they can be marketing and selling into,” Zilliqa co-founder Max Kantelia told Forkast.News in a video interview.
Watch Kantelia’s full interview with Forkast.News Editor-in-Chief Angie Lau to learn more about what he sees as the digital future for luxury goods, arts and gaming, the regulatory environment in which it will operate, and why blockchain interoperability will underpin the development of the emerging ecosystem.
00:00 Introduction
01:43 Zilliqa’s globalization sprint
06:38 Enterprise maturity to blockchain
12:51 Zilbridge mainnet launch
18:13 What’s so good about NFTs
25:40 Bridging physical and digital worlds
30:42 New chapters of crypto regulations
34:30 Zilliqa: What’s next
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HIGHLIGHTS
The age of interoperability:
“I do not see a world even in 30 years’ time where there are only going to be less than a handful of blockchains. I don’t see that for a moment… In the 90s, we saw the growth of what we call today the systems integration industry — Oracle and SAP and PeopleSoft all talk to each other. And that’s that’s the vision that I have for this space. Different blockchain platforms have to talk to each other.”
Blockchain and provenance:
“Whilst NFTs have only really come into the limelight in the last, I’d say, eight or nine months, the idea of using blockchain technology for provenance has been there since it first started … You can create a digital asset where you have this proof of ownership that the blockchain allows us — but we have to be careful between proof of ownership and copyright to those … But I see big brands beginning to see how — if they indeed enter the digital product world — then, for the first time, they can ensure provenance for their customers.”
NFTs and their physical counterparts:
“Long duration — and I mean the next 30, 40, 50 years — is going to come from brands being able to produce digital assets that sit alongside physical ones. And therein lies, I believe, the secret to longevity in this space, particularly if we’re talking about those people that aren’t rationally going to look at some file on their Dropbox or their server every day of the week for the next five years because they paid US$1,000 for it. And so in my vision, it’s about what some people are calling the ‘Phygital World.’ It’s a combination of creating digital assets alongside physical ones.”
Supporting artists and musicians:
“The plight of the artist is something that has dogged us for centuries and centuries. Picasso sold paintings so that he could have lunch. He gave away paintings, rather, in a trade for lunch, so that he could feed himself. And I’ve believed for a long time that there are brilliant, brilliant artists out there whose work will never come to light, because they never get paid. I certainly know… here in London, I know several artists who have been encouraged to give up whatever else they’re doing to come back to this space, because now the blockchain technology allows artists of whatever sort — musicians and painters and sculptors — to be able to earn good money in a way that has never been possible before.”
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#Crypto #Blockchain #BlockchainTechnology #DigitalAssets #Cryptocurrency #DeFi #LuxuryBrands #NFTs #Luxury #Gaming #Arts #Interoperability #Consumers #Corporation #Business
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MORE WORD ON THE BLOCK INTERVIEWS:
▶ Coinbase Website: Coinbase.com
▶ CEX Website: cex.io
Youtube version
