Simon McDougall,ย Executive Director for Technology Policy and Innovation, invites adtech industry stakeholders to a fact-finding forum. Advertising is as old as commerce itself. Companies have always innovated to access new markets, and people are often happy to learn of new products and services. But in recent years, technology has completely transformed the way advertising is bought, sold and delivered. Many advertising techniques use peopleโs personal information, in the form of a personal profile, to decide which advert is delivered to them. Publishers then utilise real-time advertising methods to sell the…